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  • The Last Day For ACA Enrollment Almost Went Unmarketed

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The Last Day For ACA Enrollment Almost Went Unmarketed

January 31, 2017 Robert Sheen Affordable Care Act, Health Care Coverage, Health Insurance Marketplace
The Last Day For ACA Enrollment Almost Went Unmarketed

Healthcare.gov has been hard at work informing consumers of a continuous countdown to the end of open enrollment, advising to sign up for 2017 Marketplace coverage ASAP. However, at the close of last week—with days still to spare—the open enrollment ads suddenly vanished. The reason per The Washington Post was the Trump Administration’s aim to cut costs on promoting a healthcare platform that they’ve already set in motion to repeal.

The administration claims the ads and outreach to consumers cost millions. Once there was a noticeable dip in outreach and ads had been removed, Americans took to social media and news sites began pointing out that not only were ads gone, emails, texts and phone calls ended, plus Healthcare.gov’s Twitter went tweetless.

The backlash led to a reinstatement of certain forms of promotion: HHS can call, email, and text again, along with Healthcare.gov’s return to tweeting. However, TV and radio ads are still pulled, which one HHS official claims would have cost $4-$5 million, despite demands from pro-ACA organizations to reinstate all outreach.

It’s certainly a testament to the Trump Administration’s goal to erase the Affordable Care Act from memory. However, they shouldn’t act too hastily. There are still some hours left in open enrollment to obtain coverage for 2017 from the Health Insurance Marketplace.

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Summary
The Last Day For ACA Enrollment Almost Went Unmarketed
Article Name
The Last Day For ACA Enrollment Almost Went Unmarketed
Description
After a mysterious removal of all open enrollment ads days before enrollment closes, they’ve returned. Open enrollment ends today.
Author
Robert Sheen
Publisher Name
The ACA Times
Publisher Logo
The ACA Times
Short URL of this page: https://acatimes.com/xuc
Robert Sheen

Robert Sheen

Robert Sheen, Esq., is editor-in-chief of The ACA Times. He also is founder, president and CEO of Trusaic.

Robert Sheen is Founder and President of Trusaic, Inc. Robert is a graduate of the University of Southern California, in Business Administration with an emphasis in International Finance. He earned his Juris Doctor from Loyola Law School, Los Angeles, concentrating in Tax Law.

View more by Robert Sheen

Related tags to article

Affordable Care ActDepartment of Health and Human Services (HHS)Health Care CoverageHealth Insurance MarketplaceHealthcare.govOpen EnrollmentThe Washington PostTrump Administration
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